Why Does Ovv Bet The Line To Open The Global Super Flagship Store?

The new era has begun unrelentingly, and new retail is becoming the growth engine of domestic apparel brands.

According to the World E-Commerce Report, the global GeekBuying Coupons e-commerce market has grown rapidly over the past decade and the momentum is still continuing. There are more than 100 million online shopping users in 7 countries around the world, and China is the largest and most dynamic e-commerce market in the world. China is the world’s largest Internet user market. The number of Internet users is 772 million, and the penetration rate is 55.8%. Consumers who make online purchases on the mobile side account for 88%, ranking first in the world.

For a time, the traditional retailers who succumbed to “revolving their own lives” were forced by the e-commerce spoilers. The arrival of e-commerce has made the domestic shoe and apparel retail industry experience two days. Many brilliant brands have been unable to escape bad luck. On average, they have closed several stores in a day. In the drastic changes in the retail environment, the generation of “shoe kings” and “service kings” ended in succession. On the other hand, the shoes and apparel companies that realized the importance of the online market and quickly turned around took advantage of the Internet traffic dividends, taking advantage of the emerging shopping culture and other mature shopping cultures such as “Double Eleven” and the maturity of mobile payment tools. Opened a former competitor.

However, just as traditional brands have moved online, the domestic apparel market has seen the “most expensive” super flagship store. According to the fashion business news, the OVV l AEX global super flagship store opened by the domestic high-end women’s brand OVV and the technology light casual menswear brand AEX will open in Huashihai Middle Road Huashi Square in Shanghai’s core business district tomorrow.

The store has three floors and a total construction area of 1900m2. The overall design is designed by the Italian multinational design team Link+Architects. It has reached the level of domestic clothing brand stores in terms of cost scale and building area. It is reported that the store will invite OVV brand spokesperson Du Fu and international supermodel Jin Dachuan to the platform on the opening day.

It is worth noting that the OVV l AEX global super flagship store replaced the original Zara, and it is close to the OPPO super flagship store opened in the high-profile opening of Huashi Plaza earlier this year. At the beginning of the opening, the latter attracted a large number of consumers with the selling point of ultra-large new retail space, and the opening of the OVV l AEX global super flagship will undoubtedly promote the synergy between the two.

The brand said in an official statement that unlike most flagship stores, the OVV l AEX global super flagship store is not a simple fusion of the two major apparel brands. The store not only comprehensively packages the brand image and display content, but also makes more attempts in space design, experience upgrade, and cross-border innovation.

The first floor is the women’s OVV, which displays the three major OVV clothing collections, including the new classic series, exquisite leisure series and holiday party series.

The OVV brand, endorsed by supermodel Du Fu, advocates the classic aesthetics that are simple and simple, providing a full-featured design with a sense of design, stylization and applicability for fashionable professionals who are not satisfied with fast fashion and luxury.

On the second floor, the AEX men’s wear category is displayed. The brand aims to create a “technical light men’s wear” with the price of the people and modern design thinking. It focuses on the “wearable technology fashion” that is deeply involved in daily life, providing a comfortable wearing experience for urban travel. Art and technology are the two main focuses of the brand. In terms of brand positioning, AEX is closer to the Chinese version of Massimo Dutti (Zara high-end sister brand), and the special entry point of technology is also rare in domestic apparel brands.

In addition to the fashion show area, there is also an AEX.coffee coffee shop on the second floor and an integrated reading and leisure experience center on the third floor.

Compared to the traditional store as a sales space, the OVV l AEX global super flagship store has given special consideration to the functionality and experience of the interior space. A layer of OVV women’s wear is equipped with a comfortable fitting room that fits the female consumer psychology, with a separate sofa and three-sided warm light mirror. The second floor AEX’s store space design combines Art Deco with modern minimalist style. This layer is specially equipped with an intelligent fitting room. Consumers can directly display the complete information of the clothing to be tested without touching the screen, and connect to the micro-shop details page to more easily understand the clothing information and wear suggestions.

In fact, the fresh experience of space is pulling consumers back from e-commerce platforms into physical stores. When digitalization became a market consensus, sensitive retailers suddenly realized that consumer interest in the store experience began to rebound. As a social macro trend, “consumption upgrade” penetrates into various consumer fields. Consumers not only want to meet the convenience brought by e-commerce, but also hope to obtain a more authentic and fresh shopping experience. After the e-commerce giants such as Alibaba, they noticed the e-commerce ceiling, they also began to return to the traditional physical retail battlefield. In February of this year, Ma Yun announced a study of the “new retail strategy” for a long time. The weakening of the concept of pure e-commerce shifted to the reform of the retail industry. Since then, new physical stores such as Boxan Fresh and Unmanned Supermarket have started to shoot new retail.

A new generation of consumers does not draw a clear line between online and offline, they are more inclined to meet their different needs in different scenarios. For example, when pursuing convenience and time-saving, or when purchasing multiple parties, you choose to shop on the e-commerce platform, but you are also willing to spend time in the high-quality physical store space to enjoy the “surprise feeling” outside the shopping process and algorithms. Therefore, from fast fashion to luxury brands, more and more brands are beginning to advocate online and offline, and advanced technology has become an effective means to achieve new retail.

In the core business district of Shanghai, Huaihai Zhong Road, some innovative retail stores are increasingly intensively opened. Half a century ago, Huaihai Road, located in a prime location, was already the fashion center of Shanghai. A wide variety of clothing stores, food stores, cinemas and other multi-category shops formed a fashionable atmosphere Soufeel Coupons with a strong sense of life and “grounding”. This feature continues today, making Huaihai Road still competitive in Shanghai’s increasingly dense new business district built around high-end shopping malls, providing a more integrated and lifestyle shopping experience.

With the opening of Line Cafe, OPPO Super Flagship Store, SK-II Future X Future Experience Store at K11 Shopping Center, Huaihai Road lifestyle new retailer circle has gradually become a climate, initially forming a scale synergy effect. These stores place more emphasis on the presentation of brand and product concepts, such as the use of technology for conceptual product display, the integration of interior design and art installations, the creation of spaces for consumers to stay and even self-portraits, and the opening of cafes in stores.

In a flagship store of beauty, technology or lifestyle, the emergence of the OVV l AEX global super flagship store explores the possibilities of new retail apparel. The latter is not easy to achieve super large-scale new retail, because clothing is different from other consumer goods, SKU is more numerous, consumers’ demand is more detailed, the required service quality is higher, and more inclined to one-on-one long-term private shopping service. This is a huge test for the resource mobilization and operational capabilities of the store. In the past, the traditional store operation for the purpose of “selling goods” has been difficult for apparel brands, and the super flagship store with an area of 1900 m2 needs more confidence.

This global super flagship store, which has been heavily invested, can not help but be more curious about the two apparel brands. In fact, once it is understood that it is backed by the head of the domestic apparel group, the opening of this ultra-large-scale flagship store is not surprising. Haicang Group was founded in 1988. Last year, Haishu Home achieved a revenue of 18.2 billion yuan and a net profit of 3.33 billion yuan, making it the most profitable apparel company in the A-share market.

According to the forecast of the first half of 2018 in Haishu Home, its revenue increased by 8.23% year-on-year. For the first time, it exceeded 10 billion yuan and recorded 100.14 billion yuan. Operating profit increased by 10.89% year-on-year to 2.735 billion yuan, and net profit recorded 2.066 billion yuan. It rose by 10.2% year-on-year.

As the largest apparel group in China, although the revenue of Haishu Home has maintained steady growth and the scale of revenue has gradually expanded, there is a clear gap in the proportion of online and offline revenue. According to the 2017 annual report of Haishu Home, the company’s online revenue accounted for only 5.91%, which is far from the offline revenue of 94.09%.

The Haishu House, aware of this, quickly acted. In February of this year, Tencent invested nearly 2.5 billion yuan in the home of Haishu, and the two reached in-depth cooperation and actively integrated new retail channels. At the same time, Jiangyin Haishu, a wholly-owned subsidiary of Haishu Home, and Tencent’s wholly-owned subsidiary, Linzhi Tencent and Yuxin Investment, jointly set up a 10 billion yuan industrial investment fund, and plans to focus on the company’s strategic development policy. Investment in excellent clothing and apparel brands and apparel manufacturing.

After Tencent’s capital injection, Haishu’s home immediately went on the line to Haishu’s preferred micro mall. Haicang Preferred Living is a lifestyle home brand under the Haicang Group, selling eleven major product lines including office supplies, cosmetics and tableware. The group also said that in the future, the entire brand of Haishu Home will definitely enter the Tencent ecosystem at the end, and will pay for it to take advantage of Tencent’s offline traffic and technical support.

With the help of Tencent’s Dongfeng, Haishu Home has been accelerating its digitalization and new retail transformation, making great strides on the road of new retail exploration. On July 23, Haishu’s home announced that it had entered the US group for take-out, and it has established a partnership with another new star of China’s Internet. The cooperation between the two is considered to be an approach to speed up the layout of O2O stores and enhance the user experience.

In addition to the layout line, the rapid expansion of the Haicang House offline store continues, and the image of the store has been upgraded. Haicang House opened its first image upgrade store in Guangzhou Tianhe City. The store replaces the Chinese character of the “Haicang House” with the words “HLA”, and uses the white main color and shop decoration to create a bright and spacious visual effect, showing the simple and modern new style of Haishu House. Brand.

It is not difficult to see that the exploration of the new possibilities of physical stores is a direct reflection of the recent new retail strategy of Haishu Home. The OVV l AEX global super flagship store can be said to be a breakthrough in the new retail of Haishu Group. Not only the upgrade of the image of the store, but also the creation of a more three-dimensional experience, leading the trend of the apparel retail industry.

Now, the new retail incision in the apparel sector has just been opened, and this retail format also contains many unknown opportunities. Cai Chongxin, executive vice chairman of Alibaba Group’s board of directors, said at the fourth quarter earnings report in FY 2018 that China’s new retail is creating a seamless online and offline consumer experience and driving huge changes in the traditional retail industry, China’s 5 trillion The retail sales of the dollar will be the overall target market for Ali.

Tmall president Jing Jie said that he has two judgments on the Chinese market. First, the overall upgrading of the consumption structure, many consumer demands of Chinese consumers have not been tapped and satisfied; second, the penetration of modern retail is far from saturated. Modern retail is already ubiquitous in developed countries, but in China’s third- and fourth-tier cities, many consumers still have a lot of space for understanding many brands, categories, consumer experiences, etc., and this space is the platform that can be used with all Brands go together to infiltrate and upgrade.

The era of blind expansion has finally passed, and the significance of opening a quality store today may exceed 100 stores. After all, from the initial simple sales to the present brand image display, the function of the physical store has undergone profound changes. Obviously, domestic apparel brands now want to be able to establish emotional connections with consumers, provide a Newchic Coupon superb shopping experience, and finally let consumers make choices.

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Giordano’s Sales Growth In The First Half Of The Year Was 9.24%

Giordano International (00709) held its 2018 interim results conference in Hong Kong. According to the performance data released earlier, the company achieved sales of HK$2.86 billion for the six months ended June 30, 2018, a year-on-year increase of 9.24%. Profit attributable to shareholders was HK$254 million, representing a year-on-year increase of 3.67%. The basic earnings per share attributable to shareholders was 16.2 HK cents and the interim dividend was 17 HK cents per share.

The increase in sales was mainly attributable to the Newchic Coupon increase in commodity mix and average selling price. The revenue generated by the Group’s e-commerce was HK$163 million, an increase of 22.6%. E-commerce sales in the Mainland of China accounted for 89.6% of the Group’s e-commerce sales, achieving an increase of 19.7%. Store sales achieved a steady growth of 8.8%. Wholesale sales to franchisees increased by 6.9%, mainly from mainland China, and wholesale sales to Mainland China increased by 19.6%.

Core Giordano products accounted for 86.1% of all brand sales. The core women’s wear maintains growth momentum, achieving comparable store sales growth of 8.2% and comparable store gross profit growth of 6.9%. The integrated marketing method for children’s wear continued to be effective. The brand could compare the sales of the store and the comparable gross profit of the store to achieve strong growth, with an increase of 14.7% and 12.4% respectively.

The following is a question and answer record of Giordano International:

Q: The sales of shops in Hong Kong have declined. What kind of development plans will there be in the second half of the year?

A: In the first half of the year, the sales of shops in Hong Kong and Macao increased by 5.6%, which was in line with market expectations. Hong Kong, Taiwan and Singapore are among the developed markets, so they will not expand significantly. The business strategy is to maintain the existing business. I believe that developing countries have more room for growth, such as the third- and fourth-tier cities in the Mainland, Malaysia and Indonesia.

In addition, rents in Hong Kong are irrational, and rents have increased in the past year, which has a greater impact on the retail industry. No, the company will still look for opportunities to open stores in Hong Kong, but it will not open stores on a large scale.

Q: The company has a lot of business overseas. Will fluctuations in exchange rates affect revenue?

A: Yes. However, there is no clear judgment on the fluctuation of the exchange rate, and it is impossible to accurately judge the impact on the performance.

Q: What is the renewal of the store in the first half of the year? How much is the rent increase?

A: Hong Kong usually has a three-year contract, so now about one-third of Hong Kong stores need to renew their leases each year. The rent increase is about 10%.

Q: Under the Sino-US trade war, what kind of sales strategy will there be? Will the price reduction strategy be adopted?

A: The Sino-US trade war will have a blow to Soufeel Coupons consumer sentiment, and it may not be more cost-saving promotions. It will be controlled by cost control and inventory management.

Q: Most of the company’s products are purchased in the Mainland. Will the recent RMB depreciation affect the cost of future products? The specific reason for the 0.6% decline in gross profit margin in the first half of the year?

A: For Hong Kong, the depreciation of the renminbi will result in a decline in product costs. Gross profit margin fell by 0.6% in the first half of the year, mainly due to the increase in product promotion period and the increase in the proportion of wholesale and electronic businesses with lower gross profit margins, which dragged down gross profit margin.

Q: At present, what is the proportion of children’s wear business? What level is expected to develop? Will there be independent stores for children’s wear?

A: The children’s wear business accounts for about 6% of the total, which is a significant improvement over the past two years. The company still has confidence in the children’s wear business to achieve growth. At present, children’s wear is operated in the store-in-store manner, and in the future, it will be considered to open an independent store for children’s wear in China.

Q: There are new retail stores in Paris. Is there any plan to further expand the European market?

A: There are plans to open a second store in Paris and will use Paris as a pilot for the European market. Other plans to expand to Central Asia, South Africa, the expansion of the franchise store, will not fishermen nets blindly open stores, there is no specific number of stores. At the same time, the wholesale business will be expanded overseas, and it is considered to be less risky than retail.

Q: Why is the decline in the Middle East business? The company plans to add 45 stores in 2018, will it speed up the store opening plan?

A: The Middle East market is affected by the newly implemented sales tax, which has curbed consumer sentiment and led to a decline in sales in the Middle East. However, Malaysia also dragged down consumer sentiment due to sales tax three or four years ago. The single impact time is about 9-12 months. The company hopes that the negative impact will be dissipated within 9 to 12 months.

In the first half of the year, there were 25 net stores in the Mainland, and 40 to 50 new franchise stores will be opened in the Mainland in GeekBuying Coupons the whole year, mainly in the third and fourth tier cities, where the store costs are lower. First-tier cities tend to open women’s brands with higher pricing and profitability.

Q: Will the product increase in the second half of the year?

A: In the context of rising rents and labor costs, the price is likely to increase, and the actual range depends on the operation of different regions.

Old-fashioned costume group joins children’s wear

The full liberalization of the second child policy did not increase the birth rate.

Population expert Huang Wenzheng said, “It is Newchic Coupon estimated that the birth population in China in 2018 will be two or three million less than in 2017, that is, the birth population may fall below 15 million. It will continue to decrease in the next few years, but the decline will decline. There will be a platform for a decade or a slow contraction, and then a big avalanche.”

He analyzed the main reasons for the decline in births: due to the sharp shrinkage of women at the peak of childbearing age and the release of fertility accumulation caused by the two-child policy, the long-term fertility will be low.

Why don’t you want to be born? Really can’t get married, can’t you give birth to a baby? The answer is thousands. But in contrast to the young people’s lack of fertility, the children’s wear market is getting more and more lively.

The old-fashioned costume group “kills” children’s wear

We first look at sports brands, local sports brands have begun to follow Nike, Adidas and other foreign brands in the field of children’s shoes and clothing to explore new growth points in the industry.

After Anta won the FILA layout of high-end children’s wear in the early years, in October last year, Anta put the children’s wear brand Xiaoxiao Niu into the bag. Nowadays, there are three children’s wear lines including the Anta brand. At the Anta 2018 Interim Results Conference, Zheng Jie, executive director and group president, said, “The business of children is the focus of Anta.”

Li Ning, another sporting goods giant, used to have only one children’s wear brand, Li Ning Kids. Last year, Li Ning took back the agency rights of the children’s wear brand, reorganized the children’s wear business, and launched the self-operated children’s wear brand Li Ning YOUNG. Li Ning will also focus on the development of children’s wear and other sectors in the second half of the year. It is estimated that the number of stores for children’s wear at the end of this year will reach 750.

The children’s market has always been an important part of the sportswear market, continuing the functional advantages of sports, and sports brands have cut a large piece of cake in the children’s wear market.

Looking at adult clothing, local clothing brands such as Taiping Bird, Metersbonwe, Jiangnan Cloth, and Seven Wolves have all taken out new children’s wear. In the second half of last year, Haishu’s House and Vignas have been involved in the children’s wear market. Brand development of children’s wear product line is already a standard trend, I wonder if the decline in the birth rate of the population can make the children’s wear market cool down. Obviously, the children’s wear market has been warming up, and the related second-child birth policy has made the children’s wear market even hotter.

In the first half of 2018, another group of adult brands joined children’s wear.

In the second half of the year, Carbine plans to launch the Cabin Kids brand “Cabbeen Love”, which is positioned as a mid-range fashion children’s wear brand designed for children from 3 to 12 years old. It continues the street and sports style of Cabbeen Lifestyle, and is the main trend of luxury and luxury.

At the same time, La Chapelle launched a new children’s clothing brand 8EM, to undertake the original women’s clothing brand La Chapelle kids, Puella kids and other parent-child business, and said that “future children’s wear will be the new profit growth point Lacha Bell is cultivating.”

Anzheng Fashion registered and established two subsidiaries, “All Children” and “Anzheng Children” in May. It has not yet started operation, but it is obviously only a matter of time.

Children’s clothing is becoming the profit center of old-fashioned clothing

On the other hand, the professional children’s clothing company Senma clothing (Bababara), Annai, Qibu shares (ABC Kids), and the blonde rabbi are all developing steadily. In the first half of 2018, the growth rate of the children’s wear business of the four companies was Super last year.

Barabara maintains the first share of the children’s wear market in a row and is becoming the profit center of the Semir Group. We may wish to dismantle this case:

In 2017, the Senma Group ushered in a historic node – the children’s apparel business became the largest business segment of the Semir Group. In 2017, Senma Group’s children’s wear business revenue was 6.32 billion yuan, accounting for 52.56% of the Group’s total annual revenue, and maintained a high-speed growth with an average annual growth rate of more than 20%, far exceeding the industry growth rate.

From the perspective of profit, the development of the children’s business is obviously the favorite of the Senma Group. The gross profit of the children’s apparel business is around 40%, while the gross profit margin of the casual wear business is around 30%, a difference of about 10%.

In the face of adult brands, after cutting the cake and taste the sweetness, the Senma Group is not to be outdone. This year, it has accelerated the pace of entering the children’s wear and continued the “big and comprehensive” multi-brand strategy.

In addition to Barabara, the Senma Group also has two children’s clothing brands: Dreams and Maca, which are about 10% lower than Barabala. This year, the Senma Group’s action in the field of children’s wear began to develop into high-end and fashion.

In March, the Semir Group signed a 20-year cooperation agreement with THECHILDREN’SPLACE, the largest professional children’s wear retailer in North America, to develop and operate the THECHILDREN’SPLACE brand in China (including Hong Kong, Macao and Taiwan).

In May, the Senma Group intends to acquire all the assets of the Kidiliz Group, a leading European and American high-end children’s wear company through a wholly-owned subsidiary. The Kidiliz Group is headquartered in Paris, France, with 11,000 sales outlets and 829 stores, including Z, Absorba, Catmini and The business of Kidiliz multi-brand collection store, authorized brand business (mainly including 5 brands such as Kenzo Kids, Levi’s Kids, Paul Smith Junior), other private label wholesale business and e-commerce business.

Whether it is the adjustment of the children’s wear business by the Semir Group or the influx of new players, it reflects the changes in the children’s wear market and new opportunities.

Children are few, but parents are more willing to spend money.

Last year, China’s birth population was 17.23 million, a decrease of 630,000 compared with 2016. Experts predict that the birth of this year is lower than last year.

However, from the survey of Phoenix WEEKLY, the higher the annual income of the family, the stronger the willingness to have multiple births. It can be said that economic conditions determine the family’s right to choose. In 2017, the number of births of two children increased by 1.62 million over 2016, reaching 8.83 million, accounting for more than half of the total birth population. From the perspective of purchasing power, although the number of new populations has decreased, the overall purchasing power and willingness to consume of newborn families have increased.

Compared with neighboring Japan, although the continued decline in Japan’s fertility rate has dragged down the performance of the children’s wear industry, children’s wear consumption is expected to rely on price increases (consumption upgrades) to support industry growth. In the light-weight family background, the consumption of individual children is enhanced. This round of children’s wear boom is more of an opportunity for industry development and consumption upgrades, and segmentation consumption has begun to stand out.

Young parents love fashion

Children’s wear should be comfortable and quality, but only children’s wear that meets these two points can’t enter the eyes of young mothers. Young people born in the post-85s and post-90s generations have not experienced the “food stamp era”, and are more inclined to jump out of functional consumption and pay attention to aesthetic consumption.

According to the statistics of China Science Early Learning Big Data, the new generation of parents showed the consumption phenomenon of “her era”, that is, the mother made consumption decisions, while the mothers after 90 were more inclined to share, pay more attention to fashion, and rely more on mobile and internet. More inclined to get information from the network.

Adult wear extended children’s wear, one of the main reasons is the consumption characteristics of children’s wear, the real experience of the product is not the consumer, most of the time, the parents are the ultimate purchase decision-makers, and their personalized aesthetic will also be projected on the child’s body . Nowadays, the trend of adultization of children’s wear is becoming more and more obvious – fashion, diversification and personalization.

The frequency of children’s wear is higher than that of adult wear. The key to making a child’s business is how to make parents pay for it. The children’s wear derived from the adult clothing brand can capture genes similar to the main brand design style and brand tone. In addition, when 6 to 15 years old is a child’s values, children’s wear is also a future consumer.

The potential market for children’s wear is uncertain

The 2018 mid-year report has been disclosed. From the perspective of industry segmentation, the growth rate of men’s and women’s wear in the first half of the year has slowed down.

In fact, the development of the children’s wear industry has always been ahead of men’s and women’s wear, and the growth gap has gradually widened. According to the data of the Prospective Industry Research Institute, from 2013 to 2017, the domestic children’s wear industry market scale compound growth rate reached 9.68%. In the context of the children’s wear industry is in the stage of the growth of the clothing life cycle, the future of the children’s wear industry is still optimistic.

Different from the high market concentration in sports and men’s wear, the market concentration of children’s wear is not high. According to the statistics of China Business Weekly, the market share of Barabara, which has the highest market share in 2017, is only 5%, and the market share of most brands is in the market. 1% or less.

This is also an opportunity for adult brands to see, and now the consumption trend is developing towards brand consumption, but the share of the top ten brands in the children’s wear market is also less than 15% of the industry, and there is still much GeekBuying Coupons room for improvement. Earning children’s money is a good business. Players who want to share a piece of cake will obviously be more and more, and fierce competition has already appeared.

When you are in the maternal and child industry, when the clothing brand is in the children’s wear market, the other eye may be staring at the young and young after 85 and 90. Looking forward to the young people rushing to have more baby, if the newborn is not enough, then Oh.

LV scarf will appear on the name of Hangzhou Silk Wanshili

Silk is a specialty of China.

From the sericulture of silkworms, silk picking, weaving silk to the rise of the Silk Road of the Western Han Dynasty, Chinese silk has always had a relatively Shein Coupons high level of craftsmanship. Recently, the latest silk technology IART developed by Hangzhou Silk Group Wanshili has stepped out of the country and headed for the world market.

According to the “Daily Economic News” news, Hangzhou Silk Group Wanshili and the French luxury goods group Louis Vuitton Moët Hennessy (hereinafter referred to as LVMH) formally entered into a partnership, the two sides will focus on the silk field, develop brands, channels, technology, talents In-depth cooperation in many aspects.

The reason why LVMH took a fancy to this silk company in Hangzhou is not only to see the status of the Wanshili Group in the Chinese silk market, but also to support the IART technology independently developed by the group. According to the group, the technology solves the problem of uneven color transmission on the front and back of silk products through intelligent means such as big data and cloud computing, and makes complex patterns such as hand-painting more delicately displayed on silk products.

According to the agreement of the cooperation agreement, in the future, if the major brands of LVMH Group use the IART technology of Wanshili in the products, it is necessary to add the words “IART technology production” of Wanshili to the signboard, and the first batch New products with the words will be released in the global market as early as 2019.

“The cooperation between LVMH and MasterCard will enable the two companies to jointly explore the future silk industry. We can jointly invest in innovative production technology through joint investment with suppliers, which can bring more benefits to DressLily Promo Code LVMH Group and enable us to Find more partners around the world,” said Jean-Baptiste Voisin, chief strategy officer of LVMH Group and president of the group Metiers d Art Resources.

For the Chinese apparel industry, this is also an important step, because this is the first time that a Chinese trademark has appeared on the LVMH Group’s products.

Founded in 1975 by Shen Aiqin, the fifth generation descendant of the Silk Family, Wanshili Group was formerly known as Hangzhou Yongqiao Silk Factory. Unlike traditional silk companies, the group combines traditional silk with cultural creativity and high technology, and has a dedicated silk research and technology team. Among them, the research and technology team has 200 full-time staff, and the design and development team has 150 designers.

As early as 2013, Wanshili acquired the French silk brand MARC ROZIER and hired the executives of Hermès Textile.

According to the Wanshili Group, LVMH initially hoped to purchase the IART technology developed by the group, and was responsible for negotiating the Metiers d Art resource department, which is the best partner for LVMH Group in the world. However, the acquisition was not finalized.

Subsequently, LVMH, which could not release the technology, once again sent an invitation to the Masters Group for in-depth cooperation.

“Working with LVMH Group and its luxury brands can help Wanshili go from upstream to downstream in the industrial chain. Through deep integration with them, we can more directly cut into the high value-added links of the value chain and improve the Group’s international division of labor. The status of the company,” said Tu Hongyan, chairman of the Wansli Group.

Prior to this, China was more famous in the world for “Made in China.”

Calvin Klein, Victoria’s Secrets’ Chinese foundry Luen Thai, Max Mara, Zara’s product foundry Zhejiang Shenghong, and Uniqlo’s Chinese foundry Shenzhou International…from some fabrics to the entire product, for a long time In the time, foreign brands Promo Code for Zaful will choose a cheaper Chinese factory to manufacture some of the goods, but as China’s demographic dividends decrease, cheap labor is increasingly insufficient to attract foreign brands, more brands are beginning to shift factories to South East Asia.

In this case, transforming the manufacturing advantage of clothing into a technological advantage and bringing it out of the country is not only the Wanshili Group, but also the direction in which Chinese local apparel companies and factories are working hard.

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Internet sportswear brand Gymshark will sell 100 million pounds this fiscal year

British sportswear brand Gymshark is expected to exceed £100 million in sales this fiscal year and has begun discussions with consulting firms to explore future development options.

In the 2017/2018 fiscal year ending July 31, Gymshark’s DressLily Promo Code sales increased by 300% year-on-year to £40.5 million; pre-tax profit increased from £1 million in the same period last year to £8 million. Gymshark expects sales to reach £100 million in fiscal year 2018/2019 and sales of £140 million in fiscal year 2019/2020.

Founded in 2012 by Ben Francis, Gymshark is headquartered in the UK and specializes in fitness apparel and accessories. It is one of the fastest growing and most recognizable emerging sports brands in the UK. Gymshark places great emphasis on marketing with innovative, non-traditional models, such as inviting customers and well-known fitness instructors to travel around the world to increase brand exposure and topicality. Social media marketing is also the focus of the brand, with more than 5.2 million followers from 131 countries on Facebook, Instagram, Twitter and Pinterest.

Gymshark did not disclose much information about the discussions with the consulting company. Their spokesperson said: “Like any fast-growing company, many consulting companies will take the initiative to contact us, and we are very happy to communicate with them. Discuss the possible future development direction.” According to sources, the current valuation of Gymshark is around 300-400 million pounds.

Gymshark currently sells merchandise only through online e-commerce platforms, and previously opened flash stores in Birmingham, London, London, Los Angeles and Melbourne, Australia. Currently, the company has opened an online shopping service platform in 11 countries. In order to further expand its market, the company expects to expand its online shopping Shein Coupons platform to an additional 25 countries by the end of 2020.

In April of this year, Gymshark established a new headquarters in Solihull, England, and the company said it has added 150 jobs to the area. In the new headquarters, the company has staff equipped with theaters, yoga studios and massage rooms.

Can Tiffany open a flash shop to “catch” young consumers?

In 2018, American luxury jewellery retailer Tiffany & Co. (Tiffany) came to good news.

Recently, Tiffany announced its first-quarter earnings, with global sales up 15% year-on-year (more than 28% in the Asia-Pacific region represented by China), driving share prices up 23%. This achievement is undoubtedly a shot in the arm for the management of Tiffany’s new CEO, Alessandro Bogliolo.

China, the second largest market for Tiffany, is also the strategic focus of Zaful Coupon Code the brand. Recently, Tiffany announced that it will first test the water flash shop in the luxury pavilion of Tmall’s exclusive luxury channel in September this year, aiming to provide a seamless omni-channel shopping experience for Chinese consumers.

The “omnichannel model” is part of the reform strategy pursued by Alessandro Bogliolo. In October 2017, Alessandro Bogliolo became the CEO of Tiffany. The appointment was somewhat imminent. At that time, Tiffany was experiencing a downturn, and comparable sales including the same store and online had not increased for 12 consecutive quarters.

Less than a year after taking office, Alessandro Bogliolo carried out a major reform and proposed to become the company vision of “The Next Generation Luxury Jeweler”.

[Alessandro Bogliolo is a veteran of the luxury jewellery industry and has worked in Bulgari for 16 years. In 2012, he joined Sephora, the world’s largest beauty retailer, as the North American Chief Operating Officer. 】

It is undeniable that millennials are becoming the backbone of the growth of the diamond jewelry market. For luxury brands, whoever firmly grasps young consumers will have a greater chance of winning.

To achieve this vision, Alessandro Bogliolo put forward a series of priority strategies after taking office, including expanding the brand reform volume, providing an omni-channel shopping experience, and updating products.

Omni-channel layout, firmly embrace e-commerce

First test water line flash shop

The luxury brand “electric shock” is the trend of the times. The attitude of luxury jewellery brands in the Internet shopping wave has also loosened their attitude towards e-commerce.

As early as 2016, Tiffany reached a partnership with luxury e-commerce company Net-a-Porter to sell some products. Previously, Tiffany’s e-commerce channel was limited to the official website of the brand, but only some markets were opened.

If the cooperation with Net-a-Porter two years ago is more testing, then this year the brand ushered in the second home appliance partner Farfetch, which shows its firmness in embracing e-commerce. Tiffany entered Farfetch in early March to sell a range of jewellery products in more than 40 countries.

Since entering the Chinese mainland market in 2001, Tiffany has only 36 stores in the mainland, and most of them are concentrated in the core cities of Shanghai and Beijing. Online channels are undoubtedly the best choice for brands to reach more Chinese DressLily Promo Code consumers, but at present Tiffany has not opened a channel for electricity in China (WeChat and official website can not buy).

In this case, Tiffany chose to work with Luxury Pavilion to test China’s e-commerce platform with the lighter attitude of online flash stores, with the following considerations:

First of all, the online flash shop can meet the needs of the brand in a short period of time to reach more users, especially to grab the attention of young users. Obviously, Tiffany’s intention to open a flash shop is not only in sales, but also to obtain user portraits of the Chinese market and collect relevant data for accurate marketing.

In addition, the brand can also create new or classic products through the flash shop. For example, Tiffany’s flash shop with Tmall will launch the new Tiffany Paper Flowers? 8 products in China, including a platinum necklace with a price of 673,000 yuan. The necklace is in China. The limit is only two pieces.

Tiffany’s online flash shop style in Tmall follows the brand’s classic Tiffany Blue color. The homepage is a blockbuster movie by Hollywood popular actress Elle Fanning. The page expands to preview this time. New products for sale. In addition, the flash shop also launched a Tiffany card, inviting consumers to synthesize their mind cards online, and customizing their wishes for friends and relatives.

And offline, Tiffany has also upgraded the shopping experience by renovating stores and opening new stores. Last month, Tiffany’s world’s first Style Studio new retail concept store was unveiled in London.

The image of the “mysterious and high-cold” traditional store of luxury jewellery brand is very different. The atmosphere created by this new store is more casual. The clerk does not even need to wear formal attire. Tiffany hopes that customers will enter the store and throw the impression of luxury tradition. Rear. In addition to a range of classic products, the store also sells leather goods, perfumes, household products and more. In addition, a vending machine is set up in the new store. In addition to selling products, private custom jewelry services are also available.

A series of practices mark Tiffany’s new approach to the luxury retail experience, trying to provide customers with a more interesting and relaxing shopping experience by watching, playing and interacting.

Create “freshness” and speed up the release of new products

Tiffany Paper Flowers? Flower rhyme series first listed in China

Today, luxury brands need to constantly create a sense of freshness in order to win consumers. Tiffany knows this, “Newness” is the word repeatedly mentioned by the brand’s executives on a recent conference call with analysts.

In May of this year, Tiffany Chief Art Officer Reed Krakoff released his first jewellery collection since his appointment, the Tiffany Paper Flowers? Inspired by the “decorative petals of paper-cut art”, the collection combines diamonds, fancy diamonds and tanzanite in platinum to create the shape of the petals, blending clean modern design with natural themes.

The entire collection includes bracelets, pendant necklaces and earrings. Check out the US official website, which sells for between $2,500 and $79,000. The core of a necklace in the collection is set with a 68-carat pear-shaped diamond that lasts up to 5 months. According to Reed Krakoff, these extravagant raw materials and whimsical designs are designed to avoid formalization and to escape the design of traditional fine jewelry.

Reed Krakoff is the rising shareholder of the American luxury brand Coach. In January 2017, he became the new chief art officer of Tiffany. After taking office, he was responsible for overseeing the creative work of jewellery, luxury accessories, stores, e-commerce and advertising. The new partner of Reed Krakoff and Alessandro Bogliolo, who is a fashion designer, is also highly anticipated.

In addition to developing new designs, introducing new materials and speeding up the release of new products is also a key part of Tiffany’s “making a sense of freshness”.

Under the leadership of Alessandro Bogliolo and Reed Krakoff, Tiffany built an innovative factory called JDIW (Jewelry Design and Innovation Workshop) in June this year, with the main task of improving the brand’s efficiency from idea to finished product.

In Tiffany’s view, this innovative factory is more like a space for developing innovative manufacturing technologies, powering the development Coupon Code for Shein and production of the new series, and also a way to shorten the jewelry production cycle. The ultimate goal is to achieve large-scale production and improve product development efficiency. Currently, the Innovation Factory is preparing for the jewelry collection to be launched in 2020.

Attracting millennials with an enterprising attitude that focuses on change

Into the Chinese market, play holiday marketing

According to The Diamond Insight Report 2017, mainland China is the world’s second largest market for diamond jewelry consumption, with demand reaching $10 billion in 2017. There is no doubt that the Chinese market is almost a position that all luxury jewellery brands are vying for.

Tiffany opened nine new stores throughout the fiscal year 2017. As of the first quarter of this fiscal year, Tiffany operated 314 stores worldwide, including 87 in the Asia Pacific region. From the perspective of sales, Greater China is the second largest market for Tiffany. How to better integrate into the Chinese market? This is evident from Tiffany’s festival marketing in China.

In 1886, Tiffany launched the first six-prong inlay engagement ring, which is believed to have created a tradition of diamond ring marriage proposal. In its 181-year history, it always believes in the concept of “love and commitment.” When coming to China, Tiffany will naturally not miss deep interaction with consumers on important festivals related to love.

For example, during the Spring Festival and Valentine’s Day in February this year, Tiffany put a flip card advertisement on WeChat, and the slogan “Like love because of the name of love” triggered a wide resonance of the audience.

On the past May 20th (520 Valentine’s Day), Tiffany held a limited-time experience exhibition called “Love Journey” at Shanghai Henglong Plaza, setting up cafes, cinemas, AR interactive areas, boutiques, etc. Five experience zones, and invited Chinese brand 挚 ambassadors Du Jiang and Huo Siyan to come and help.

The upcoming Tanabata is regarded as a battleground for the marketing of major luxury brands. A week ago, Tiffany put a friend circle advertisement on WeChat, hoping to further convey the brand concept through the star effect of Du Jiang and Huo Siyan couple.

In addition, Tiffany’s online sale of the flash shop opened pre-sale on August 16th, two weeks ahead of the sales of offline stores, and this time node just happened to be on the day before Tanabata on August 17th, guessing maybe The brand is also hoping to take advantage of the Tanabata as the new product to warm up in China.

Introducing the surrounding products to attract heat, the brand topic has increased greatly

In the 1960s, the classic film “Breakfast at Tiffany’s” starring Hollywood legend Audrey Hepburn gave the Tiffany brand a romantic aura that never fades. However, as a luxury jewelry retailer, in its more than 100 years of history, Tiffany’s business has never been in contact with food and beverage, but recently, Tiffany has taken the pace of cross-border development.

In November 2017, Tiffany opened the world’s first coffee shop, Blue Box Cafe, at the flagship store on Fifth Avenue in New York and served breakfast, which made Tiffany’s breakfast a reality and instantly became a global social media. Hot topic.

In the same month, Tiffany released the Everyday Objects series designed by Reed Krakoff, a $1,500 paper clip, and a $9000 yarnball to make eyeballs, especially in the spread of social media including Chinese Weibo and WeChat. Next, after becoming the Net Red Cafe, there is another hot topic.

In July of this year, when the Everyday Objects series launched a bubble toy with a price of 2,250 yuan, it once again screened social media. Chinese netizens screamed that “poverty limited the imagination series to the second season.”

This series of actions is seen as a marketing tool, and its intention is also obvious. Tiffany tries to make the brand active in the millennial vision by launching peripheral products. The industry believes that Tiffany’s marketing is successful, and it has caused heated discussion among young people, which has greatly increased the brand’s popularity.

In the 2018 luxury brand Digital IQ Index published by L2, the digital marketing agency in New York, Tiffany ranked first in the jewellery and watch segment with the highest rating of “Genius”. L2 pointed out that Tiffany performed very well on all social media channels (especially Instagram).

Build emotional connections with young consumers and bid farewell to “the luxury of the old world”

In addition to expanding its peripheral products, Tiffany has also strengthened its interaction with consumers through the form of advertising. Recently, Tiffany released the new image advertisement “Believe in Dreams” in 2018. The film invites Hollywood actress Elle Fanning to perform the classic jewelry of the brand, fresh and bright, and the elves and ghost horses, further explaining the enterprising attitude of the brand’s focus on change. .

In this ad, Elle Fanning appeared in the black and white movie, standing in front of the window of Tiffany’s Fifth Avenue flagship store in New York, recreating the classic scene of the 1961 classic “Tiffany’s Breakfast.” The picture follows Elle Fanning and comes to the real world. The re-edited classic song “Moon River Moon River” is written by Elk Fanning, an American rapper A$AP Ferg.

Neil Saunders, managing director of GlobalData Retail, a US retail data provider, affirmed the new ad, which he believes will help strengthen the emotional connection between the brand and young and contemporary consumers, which is critical to the company’s performance. .

He said: “Tiffany finally Yoins Coupon Code realized that most consumers of all ages no longer need the luxury of the old world. They need modern, fresh and inspiring things that inspire and motivate them.”

The data also proves that Tiffany’s approach to attracting young people is fruitful – despite the overall decline in marriage rates, especially in the millennial consumer group, the jewellery consumption opportunity is no longer just a “wedding culture”, they are more respectful of “female Self-reward, but this does not seem to affect Tiffany, whose core business is engaged. Its first-quarter earnings report showed that Tiffany’s love of engagement products sales grew by 11%.

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Tommy Hilfiger Plays Technology Launches Different Denim Costumes

American fashion brand Tommy Hilfiger recently launched a denim collection called Tommy Jeans Xplore. Whenever Zaful Coupon Code customers wear the Xplore collection, the smart chips will reward customers with certain points. By collecting these points, customers can redeem different prizes.

The Xplore line is currently only available in the US, with 23 men’s and women’s apparel items, including T-shirts, fleece warmers, denim jackets, jeans, hats and backpacks. The labels for these products are built with low-energy Bluetooth sensors from Israeli technology company Awear Solutions. The device can be connected to Xplore’s IOS app, allowing users to save points by completing tasks on the app. Consumers can also use the app to go to specific locations on a realistic map to collect branded heart-shaped logos.

When consumers accumulate enough points, they can redeem different rewards such as Live Nation concert tickets, limited exclusive signature items, and admission tickets for Tommy Hilfiger brand clothing shows. The Xplore series can be purchased at the Tommy Hilfiger brand’s flagship store and online sales platform on Fifth Avenue in New York, with prices ranging from $30 to $140.

The Tommy Jeans Xplore collection does not track user health data like other smart clothing, but prefers a loyal membership program. The Tommy Hilfiger brand says the series is designed to create a branded micro-community that helps brands and consumers. Build a deeper connection. The Tommy Hilfiger brand officially stated that the Xplore series is “a Tommy Jeans star Newchic Coupon Code product equipped with smart chips”. This series can bring consumers a completely different dressing experience, and they invite customers to “connect, explore and harvest” with them.

Designer Tommy Hilfiger said that the launch of Tommy Jeans Xplore is part of the company’s development strategy and will continue to leverage new technologies such as digital to provide consumers with a more diverse experience.

The Tommy Hifiger brand has always focused on technological innovation, and last year launched the award-winning app “TommyNow Snap”. Customers Lovedrobe Discount Codes can scan all the flat or physical items of interest, and the software will help customers find the corresponding products on the Tommy Hilfiger brand website.

Italian old-fashioned hat maker Borsalino aims to achieve an annual output of 600,000

In the middle of this month, Italian/Swiss entrepreneur Philippe Camperio, through its private equity investment firm Haeres Equita, earned a long history of the Italian cap brand Borsalino with a court auction. On July 31st, Borsalino’s original employees will also complete the final Promo Code for Zaful transfer of labor relations, officially led by Philippe Camperio to continue to carry forward this hand-made hat brand adhering to the “Made in Italy” fine tradition.

In this regard, Philippe Camperio personally commented: “I am very happy that we can go this step after more than three years of twists and turns, and then we will start to develop and implement a new development plan.”

Philippe Camperio also said that Borsalino currently has an annual production of 165,000 hats, of which 35,000 are the most popular Panama straw hats. In the future, Borsalino’s market potential is about 500,000 to 600,000 hats a year, which is why Philippe Camperio has said that it will push Borsalino’s production four times in the next five years. In terms of regional markets, Japan and the United States will be the potential market for brands, while Philippe Camperio also expressed concern about the feasibility of Borsalino entering the UK, China and South Korea markets. It is worth mentioning that despite the bankruptcy issues, Borsalino’s sales in 2017 still reached 17.5 million euros.

In terms of production, Philippe Camperio will also make further investments in Borsalino to acquire new production equipment and recruit more production personnel, which will increase the number of production workers by 5% to 10% per year in the next five years.

On the product side, Philippe Camperio emphasized that Borsalino will further strengthen the brand based on its original characteristics. It does not rule out the use of some new materials and expand the product range. He concluded: “Our goal is to produce ready-to-wear accessories similar to hats.” Products such as scarves, ties and handbags, we hope to bring Borsalino, a 160-year-old brand, to another 160 years.”

About Borsalino

Originated from Giuseppe Borsalino’s hand-made hat-making workshop opened in Alessandria, Italy on April 4, 1857, it evolved into Borsalino Giuseppe & Fratello SpA, which has a history of 161 years and is called “Made in Italy” (Made in Italy) A model of craftsmanship.

Borsalino has launched a number of classic products such as the Achillie hat, Fedora jazz hat, Straw Panamas straw hat, and many other celebrities have been sought after for many years, “Casablanca” male Humphrey Bogart Humphrey Bogart, former British Prime Minister Winston Churchill Churchill, Nobel Prize winner Ernest DressLily Promo Code Hemingway Hemingway, Italian poet Gabriele D’Annunzio Dunnan, American singer Rihanna and British actor Jude Law are all fans of Borsalino. The famous Japanese designer Yohji Yamamoto is also a big fan of Borsalino. Borsalino is said to have sent him a favorite hat every year.

Borsalino’s products are also sold worldwide, in the most luxurious department stores, including Bergdorf Goodman, Barney’s and Saks Fifth Shein Coupons Avenue in the United States, Harrods and Selfridges in London, England, and Galeries Lafayette in Paris.

What sports fashion and luxury brands have won in the Russian World Cup

The French team defeated Croatia 4-2 to win the World Cup in Russia. The four-year World Cup is a high-profile sports event that attracts the attention of the global audience. Sports fashion and luxury brands will naturally not miss this marketing opportunity.

As the main sponsor of FIFA in Promo Code for Zaful the past 20 years, adidas has a clear advantage in the competition between football and Nike. The former has been responsible for the design and production of World Cup special football since 1970, and brand advertisements are also all around the stadium.

Coincidentally, however, both teams in this World Cup final were sponsored by Nike. Elliott Hill, head of Nike’s customer and marketing department, said: “Three of the four teams that entered the semi-finals (France, Croatia and England) were sponsored by us, and we also provided sneakers for 65% of the players on the field. .”

Nike’s sponsorship contract with the French team will continue until 2026, with an annual contract value of 50.5 million euros, and Nike will get more benefits from this contract.

This year, 12 of the 32 teams that entered the finals were sponsored by adidas, and Nike sponsored 10 of them. Unexpectedly, the old teams sponsored by adidas Spain and Argentina were eliminated in the knockout stage, and the last champions of Germany were even more likely to be in the group stage.

Despite the poor performance of the sponsored teams, adidas announced at the press conference in June that during the World Cup, the sales of its football sportswear will reach 8 million, exceeding the sales of the World Cup in Brazil.

On the eve of the finals, the custom luggage of the French luxury goods group LVMH flagship Louis Vuitton (Louis Vuitton) once again became the focus of attention. It was admitted under the escort of the last champion German team captain Philipp Lahm and the Russian World Cup ambassador, the wife of the LVMH group Antoine Arnault and the supermodel Natalia Vodianova. The box contained the World Cup trophy – the World Cup.

In the final, as the ambassador of the German sports brand Puma, the French team member Antoine Griezmann scored a goal by penalty kick. Adidas signing star Paul Pogba expanded the score to 3:1 with a volley. The two Croatian goal players Mario Mandzukic and Ivan Perisic are wearing Nike sneakers. Nike signing star and Croatia captain Luka Modric also won the Golden Globe Award in this World Cup.

The best rookie award winner, French player Kylian Mbappé, became one of the biggest highlights of the World Cup. As a Nike signing star, he also served as a model for the co-branded series Promo Code for DressLily launched by Virgil Abloh’s street fashion brands Off-White and Nike (see “Glory” report: Nike teamed up with LV and Dior mens creative directors on the eve of the World Cup Virgil Abloh and Kim Jones launch the football theme series). After the game, Mbabe appeared in Nike’s promotional film in a Nike French jersey with two stars (representing two World Cup champions).

In the film wearing the French team uniform as a model is also the French designer Simon Porte Jacquemus.

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Fashion brand Carven bankruptcy will change again

It turns out that the addition of Dior original designer Serge Ruffieux is not enough to save Carven in the fire.

According to the latest news from the Fashion Network, the Paris Commercial Court has responded to the bankruptcy protection application Lightinthebox Discount Code submitted by the French haute couture brand Carven on July 9. The brand is currently faced with two options to get rid of financial difficulties, one is to find new investors for its transformation. The capital injection, the other is to seek buyer acquisition.

For the first option, Italian private equity fund Style Capital expressed its intention to start a partial stake in Carven earlier this year. The private equity fund is known for its focus on fashion, and in February this year it acquired 32% of the Italian designer street brand MSGM. Shares.

According to another source, three potential buyers have submitted to the Paris Commercial Court the offer to acquire Carven, namely the beauty perfume group Bogart, the leather textile wholesaler Cashtex and the individual investor Philippe Métivier, among them by the Bogart Group CEO Jacques Konckier. The proposed acquisition will be held at the end of July, and the final result will be finalized at the end of August.

Carven was founded by Carmen de Tommaso on the Champs Elysées in Paris, France in 1945. It was once regarded as a high fashion brand with the same name as Chanel. Carmen de Tommaso and Chanel founder Gabrielle Chanel are the development of the French fashion industry after World War II. One of the driving forces.

Carmen de Tommaso, like Chanel founder Gabrielle Chanel, is regarded by the industry as one of the driving forces behind the development of the French fashion industry after World War II.

In addition to haute couture, Carven also offers perfumes, watches, jewellery Tomtop Coupons and other products. Since 1965, Carmen de Tommaso has been invited to design and produce aviation uniforms for France, Japan and other countries, and in 1968 launched the first men’s collection.

In 2008, Carven was acquired by Société Béranger with the goal of becoming a modern brand. Under the leadership of former CEO Henri Sebaoun and former art director Guillaume Henry, Carven has briefly revived.

In May 2016, Bluebell Group, a Hong Kong-based luxury fashion brand agent, was optimistic about Carven’s development prospects and invested in a two-thirds stake in Carven. The group became a Carven Greater China agent in 2012 and introduced the brand to the mainland the following year. There are currently 5 independent stores.

As a group focused on developing fashion business in Asia, Bluebell has successfully represented more than 50 brands to date, and is the first to introduce Louis Vuitton, Lanvin, Jimmy Choo and Paul Smith to the Asian market. In 1993, the group was in China. Opened the first Louis Vuitton store.

After Carven was included, Bluebell Group appointed senior executive Sophie de Rougemont as CEO of the brand, Alexis Martial and Adrien Caillaudaud as artistic directors of women’s wear. In July of the same year, Carven decided to shut down the menswear collection and focus on developing the women’s wear business.

Currently, Carven’s creative director is Serge Ruffieux, who worked at Dior. After joining Carven, Serge Ruffieux tried to emphasize the attributes of brand haute couture by maintaining the brand’s striped Polo shirt, embroidery and other classic elements, but in the face of the younger wave, it failed to attract the industry and consumers. attention.

In announcing the news of the brand’s bankruptcy, a Carven spokesperson admitted that due to the delayed production of the spring series of 2018 Peggybuy Promo Code designed by Serge Ruffieux, the failure to deliver on time, resulting in losses of up to millions of euros, became one of the fuses for brand application for bankruptcy protection. According to the fashion headline data, Carven had a revenue of 20 million euros last year and a total of 99 employees.

In fact, Carven’s transformation failure is not a case. The French luxury brand Lanvin, which has continued to slump, was acquired by Fosun International for 120 million euros at the beginning of this year. The French luxury leather goods brand Lancel, which was originally owned by Richemont Group, was also sold to Italian leather goods manufacturer Piquadro S.p.A.

Trend forecasting expert Li Edelkoort has said that great designers such as Cristobal Balenciaga and Yves Saint Laurent are famous for making radical innovations in fashion from the way they dress, but most of the replacements have made it difficult to make revolutionary changes.

Some analysts pointed out that the biggest difference between Carven and Chanel and Dior is that they did not meet the right people. In the process of being sold and sold, they gradually reduced from Haute Couture brand to light luxury clothing brand, and were the most Jewish business. Chanel, which was acquired by the brothers, and Dior, which was bought by LVMH, are still firmly on the throne of luxury brands.

However, with the accelerated recovery of the global luxury fashion industry, luxury brands such as Carven with a certain historical heritage and popularity, and the need for funds to be reborn are becoming the most desired targets for major investors.

According to Deloitte’s latest research report, the luxury fashion industry will grow at an annual rate of between 5% and 10% in the next three years, with the growth of cosmetics and perfumes surpassing the average growth, while clothing and accessories and watch jewellery will maintain average growth. Level.

Among them, 89% of private equity executives and investors plan to acquire at least one fashion or luxury goods company this year, 73% of respondents believe that clothing and accessories are still the most attractive areas, and 60% of respondents It means that it will pay attention to the cosmetics and perfume fields, and only 19% are optimistic about watches and jewelry.

Among the three potential buyers, the Bogart Group is considered the most likely candidate. Before focusing on the perfume and beauty business, the Bogart Group also operated a luxury fashion brand. In 1986, it acquired the luxury brand Balenciaga and sold it to the Gucci Group in 2001.

Currently, the group owns brands such as Bogart, Ted Lapidus, Jeanne Piaubert and April. In 2010, it bought the license for the Yoins Coupon Code manufacture of Carven perfumes and cosmetics for 2 million euros. It is reported that the annual sales of only Carven perfumes are With a total of 5 million euros, the business has become one of the main sources of revenue for the Bogart Group. Now, the Bogart Group hopes to return to the luxury fashion sector by acquiring the entire brand of Carven.

As of now, neither Carven nor Bogart Group has responded to the news of the acquisition.